Culture

Sales teams are often the primary point of contact for consumers, yet many lack formal training in building science or construction practices. Bridging this gap benefits both buyers and builders by setting realistic expectations and building trust. Educating sales teams to effectively communicate construction quality requires a structured, practical, and credibility-focused approach. First, salespeople need foundational construction literacy . This does not mean turning them

Hi, it’s me... your freshly presidentially-pardoned turkey. Yes, that  turkey. The one who got the handshake, the photo op, and the sudden realization that I came within 24 hours of becoming a very different kind of centerpiece in your home. Now that I’m safely out of oven range, I’d like to have a heart-to-heart. Can we talk about why turkeys always get chosen for Thanksgiving dinner? I mean, every year, millions of us get drafted for a job that none of us applied for. Tradi

You’re likely familiar with the “Extreme Home Makeover” shows that have become popular with audiences. The premise is simple: build a new house from the ground up in a week. The execution is not simple – it requires months of planning and coordination long before the volunteers show up. This is critical because the volunteer workforce is often counted in the hundreds or beyond. Production homebuilders don’t typically build homes in one week. They also don’t have thousands of

In business, we’ve all heard the old adage, "people are our most valuable asset." But when push comes to shove, do we really  treat our...