Training

Sales teams are often the primary point of contact for consumers, yet many lack formal training in building science or construction practices. Bridging this gap benefits both buyers and builders by setting realistic expectations and building trust. Educating sales teams to effectively communicate construction quality requires a structured, practical, and credibility-focused approach. First, salespeople need foundational construction literacy . This does not mean turning them

At IBACOS, we visit over 130 large builder divisions each year, and one question we frequently hear is, “What’s the secret to maintaining...

The construction of the American home has gone through a significant evolution in the last 50 or so years. From architectural design to...

Supply chain issues, compounded by labor shortages, have forced builders to “improvise, adapt, overcome.” All good, and in recent times,...