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Affordability
Affordability in Homebuilding


Do You Have to Ask? Yes!
With Valentine’s Day right around the corner, I thought I’d share some advice based on my experience of nearly 30 years of marriage: Asking the right questions of the right individuals helps alleviate disappointment, distress and even financial loss. This lesson rings true in a relationship… and in homebuilding. Let me explain. My wife and I will celebrate 29 years of marriage this year and when we were dating, it seemed very important that I chose wisely on how to celebrate
Glenn Cottrell
Feb 22 min read


Can a Builder Lower the True Cost of Homeownership?
Buying a home is often one of the biggest financial decisions you'll ever make. The preparation and research that goes into the purchase of a new or existing home can take months, if not years. Ultimately, the long-term impact of owning a home is substantial when you consider the full cost of ownership. So, how much does it really cost to own a home? And what influence does a builder or designer have on the full cost of ownership? We often view the builder or designer's r
Brian Wolfgang
Jan 282 min read


Can I Have a Small, Please?
It’s no secret that we’re in the middle of a housing crisis—in the U.S. and around the world. The average new home in the U.S. is between...
Bruce Dickson
Jul 29, 20252 min read


Is Home Ownership Out-of-Reach for Gen Z?
Generation Z, those born between the years of 1997-2012, are now joining the housing market. With about 70 million “Zoomers” in total, this generation makes up over 20% of the United States’ population. When we consider the age of those in this generation who can become homeowners (18 or older), there are close to 47 million Americans who have just entered the housing market. One of the biggest deterrents to Gen Z buying homes is the inability to save enough for a downpay
Caroline Shafer
Mar 7, 20252 min read
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