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Quality
The Importance of Quality in Homebuilding


Is Quality a Result… or a System?
When we talk about quality assurance, it’s easy to think of inspections alone. But strong construction quality programs are about much more than catching mistakes after the fact. The best QA programs create consistency from the very beginning, helping builders avoid costly rework, reduce risk, and deliver better homes over the long term. At the core of any effective quality assurance program are three fundamentals: clear documentation, strong communication, and ongoing inspec
Jenny Simon
5 days ago2 min read


Can We Get on the Same Page?
If you’ve ever wondered why insurance for homebuilders can feel unpredictable, you’re not alone. The challenge really comes down to one thing: disconnect. On one side, insurers are looking for clean, reliable data to assess risk. On the other, builders are dealing with a reality that’s anything but tidy and often includes latent defects, surprise warranty calls, and constantly shifting market conditions. Put those together, and you get an underwriting process that can feel fr
Jenny Simon
5 days ago2 min read


What Does Construction Quality Really Tell Investors?
When investors evaluate homebuilders, it’s tempting to zero in on the usual metrics: revenue growth, margins, and land positions. These matter, of course. But there’s another, less talked-about factor that plays a role in an investor's evaluation of a builder: Does the builder genuinely care about quality? At first glance, “quality” might sound like a soft concept. It’s not. In homebuilding, it shows up in very real, very financial ways. Builders who prioritize quality tend t
Jenny Simon
5 days ago2 min read


What Happens When Good Products Are Installed Poorly?
When people talk about quality issues in American housing, the focus is usually on builders or homeowners. But there’s another group that feels the impact just as directly: manufacturers. When quality slips, the ripple effects travel quickly across the homebuilding supply chain. For manufacturers of building products, poor construction practices can create a misleading picture of product performance. If an installation is done incorrectly or a system is used outside of its in
Jenny Simon
May 72 min read


Why Do the Little Things Matter?
Individually, the small things in life, or the finer details, often seem insignificant. This is a natural human assumption. But what happens when you take all the little things and put them together? If each detail is treated as an afterthought or given little value, the end result is inevitably diminished. This premise is especially true in the construction quality and durability of the average newly built home. So why do we take these things for granted? A minor oversight
John Koenig
Apr 281 min read


How Do I Become Your Favorite?
I recently met with a group of Trade Contractors who are primarily focused on new, residential construction. I was asked, “what is it that builders are looking for, beyond price, in their selection of who to award their business?” I’ve been in this industry for more than 30 years, and this was the first time that I have been asked this specific question from a Trade's point-of-view. We engaged in conversation and in the end, I was surprised to discover that what each side is
Glenn Cottrell
Apr 272 min read


Writing a Construction Checklist is Easy, Right?
You may think it's a fairly simple task: writing a checklist. You want your team to be unified in how they look at verifying work completeness and quality. So, you'll write a checklist to give them a roadmap. Anyone can write a list of what they expect, right? Well, sort of. We all write task lists for groceries, chores, and reminders. But writing a checklist for construction is a bit different for several reasons: It's more technical : You must communicate critical knowledg
Sam Faller
Apr 153 min read


Saving Money… Or Creating a Building Science Failure?
There’s a growing trend across cold-climate markets, places like Pennsylvania, Ohio, and Michigan, where builders have started moving away from basements and toward slab-on-grade construction. This shift has accelerated over the past decade, driven largely by cost and cycle time pressures. On paper, it makes sense. Slabs are faster to build, less expensive, and simplify construction. For production builders, that’s hard to ignore. But from a building science perspective, this
Anthony Grisolia
Apr 13 min read


Why Are My Energy Bills So High?
Have you ever been sitting on the couch and felt a cool draft along an outside wall? Or noticed that one bedroom is always hotter in the summer or colder in the winter than the rest of the house? In many cases, the issue isn’t your HVAC system, it’s air leakage. Homes naturally have small gaps and cracks in their exterior shell. When outside air slips in (and indoor air slips out), it affects more than just comfort. In winter, that moving air makes rooms feel colder. In summe
Brian Wolfgang
Mar 251 min read


What Housewrap Should I Choose?
When water gets behind exterior cladding - and it will - it should hit a reliable weather-resistive barrier. In most homes, that barrier is housewrap. Choose the wrong one, and you could be inviting long-term moisture problems, callbacks, and durability issues. So what’s the difference? Most synthetic housewraps are made from polyolefin, and they come in two main types: woven and nonwoven. Woven wraps use long interlaced strands, similar to cheesecloth. Nonwoven wraps use sho
Graham Davis
Mar 251 min read


Where is that Draft Coming From?
This year, I set a goal to finally tackle a few long-overdue home efficiency upgrades, and at the top of the list was my attic. If you’re looking for one of the most impactful places to improve your home’s efficiency, start here. It’s not glamorous, but it makes a big difference. If your home has uneven temperatures between rooms, high heating and cooling bills, drafty spaces, or even ice dams in the winter, there’s a good chance your attic is part of the problem. It’s one of
Clem Newcamp
Feb 172 min read


Do We Have to Go Into the Attic?
After nearly a decade as a site superintendent, I’ve led countless new home demos and pre-closing walks. I’ve had this conversation with many peers and construction managers over the years, and one area consistently rises to the top as the most challenging: the attic. Whether it’s a single-story or two-story home, attic access is rarely simple. If it’s a scuttle hole, you need the right ladder. If it’s a pull-down stair or small door, it’s still not exactly convenient. The sp
Roy Fanara
Feb 171 min read


How Do You Tame a Dragon?
Once upon a time, there was a large homebuilder growing faster than anyone thought possible. New communities rose quickly, trades multiplied, and schedules stayed full. From the outside, everything looked strong. But inside the kingdom, a dragon was forming. The dragon fed on small mistakes. A missed flashing detail here, a rushed insulation install there, inconsistent framing practices across distant markets. At first, the damage seemed manageable. A few callbacks. Some unha
Anthony Grisolia
Feb 102 min read


Do You Have to Ask? Yes!
With Valentine’s Day right around the corner, I thought I’d share some advice based on my experience of nearly 30 years of marriage: Asking the right questions of the right individuals helps alleviate disappointment, distress and even financial loss. This lesson rings true in a relationship… and in homebuilding. Let me explain. My wife and I will celebrate 29 years of marriage this year and when we were dating, it seemed very important that I chose wisely on how to celebrate
Glenn Cottrell
Feb 22 min read


Can a Builder Lower the True Cost of Homeownership?
Buying a home is often one of the biggest financial decisions you'll ever make. The preparation and research that goes into the purchase of a new or existing home can take months, if not years. Ultimately, the long-term impact of owning a home is substantial when you consider the full cost of ownership. So, how much does it really cost to own a home? And what influence does a builder or designer have on the full cost of ownership? We often view the builder or designer's r
Brian Wolfgang
Jan 282 min read


Can You Tell Me What's Behind the Walls?
Sales teams are often the primary point of contact for consumers, yet many lack formal training in building science or construction practices. Bridging this gap benefits both buyers and builders by setting realistic expectations and building trust. Educating sales teams to effectively communicate construction quality requires a structured, practical, and credibility-focused approach. First, salespeople need foundational construction literacy . This does not mean turning them
John Koenig
Jan 212 min read


What is the Cost of a Messy Jobsite?
It's a common saying that "Cleanliness is next to godliness," but in construction, it's really next to quality. Keeping a job site clean and organized isn't just about appearances—it's a critical component of a successful build. While nobody enjoys the task of cleaning up, neglecting it can lead to serious consequences. Here are three main reasons why a tidy site is non-negotiable. 1. Buyer Perception: Building Trust Through Tidiness Your job site is a living billboard for
Graham Davis
Jan 213 min read


How Do We Get It Right as Often as We Do?
You’re likely familiar with the “Extreme Home Makeover” shows that have become popular with audiences. The premise is simple: build a new house from the ground up in a week. The execution is not simple – it requires months of planning and coordination long before the volunteers show up. This is critical because the volunteer workforce is often counted in the hundreds or beyond. Production homebuilders don’t typically build homes in one week. They also don’t have thousands of
Glenn Cottrell
Nov 10, 20252 min read


Do First Impressions Matter?
You’re a prospective homebuyer exploring a new neighborhood under development by a well-known local builder. You and your partner are excited: great schools, beautiful lots, and the promise of a fresh start for your growing family. You’re here to see if this could be the place, or if the other community down the road might be a better fit. Scenario 1: The Messy Jobsite As you stroll through the neighborhood, chatting about your wish list, a messy pile of lumber scattered acr
Ari Rapport
Nov 10, 20252 min read


Are the Fundamentals of Building Science Important to the Construction Site Supervisor?
In my years training professionals on basic building science, I've always been surprised that the very people responsible for overseeing...
Graham Davis
Oct 1, 20252 min read
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