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Innovation
Innovation in Homebuilding


Should I Worry About ‘Mildly Flammable’ HVAC Refrigerants?
You may have heard that the HVAC industry is going through a big refrigerant change. What does this actually mean? A refrigerant is the chemical inside your air conditioner or heat pump that moves heat from where you don’t want it, to where you do. It’s what makes cooling possible. The new generation of refrigerants (like R-454B) have a much lower global warming potential. In fact, it’s about one-quarter as potent as the older R-410A. Because refrigerants contribute significa
Andrew Poerschke
5 days ago2 min read


What is the Real Currency in the Homebuilding Industry?
Capital drives every industry, but in homebuilding, the kind that matters most isn’t financial. It’s innovation capital: the trust, knowledge, and courage to invest in progress before it’s safe. True innovation capital grows when a builder risks trying something better; when a supplier shares data instead of guarding it; and when a trade invests in learning a new method. These are the transactions that redefine what’s possible. We’re passionate about growing this capital..
Anthony Grisolia
Jan 261 min read


Can Builders Think Like Venture Capitalists?
When Lennar invested in ICON’s 3D-printed homes, it signaled that venture capital had finally noticed residential construction. However, most investors underestimate the complexity of the homebuilding ecosystem where trust, regulation, and risk define the pace of change far more than technology. Unfortunately, many venture bets in housing fail because when people live inside the product, you can’t “move fast and break things,” as is the norm for other types of product innovat
Anthony Grisolia
Nov 3, 20251 min read


Where's the Progress?
The homebuilding industry stands at a crossroads. For decades, we’ve talked about innovation, yet we continue to build homes in much the same way that we did a generation ago. Labor shortages persist. Material costs climb. Energy codes tighten. Homeownership drifts further from reach. And still, we wait for someone else to lead. I believe that it’s time to stop waiting. The solutions already exist: smarter wall systems, integrated HVAC platforms, digital design tools, and new
Anthony Grisolia
Oct 6, 20251 min read
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