Where's the Progress?

The homebuilding industry stands at a crossroads. For decades, we’ve talked about innovation, yet we continue to build homes in much the same way that we did a generation ago. Labor shortages persist. Material costs climb. Energy codes tighten. Homeownership drifts further from reach. And still, we wait for someone else to lead.

I believe that it’s time to stop waiting. The solutions already exist: smarter wall systems, integrated HVAC platforms, digital design tools, and new materials ready for scale. What’s missing isn’t technology. It’s courage.

Real innovation begins when builders decide to take responsibility for the future, to test, to share, and to build differently, even when it’s uncomfortable. The next generation of homeowners isn’t asking for luxury; they’re asking for homes that perform better, cost less to own, and stand the test of time.

Let’s challenge ourselves... every builder, supplier, and trade partner... to treat innovation not as an experiment, but as a responsibility. Let’s make progress something we do together. Not someday, but now. The future of homebuilding depends on it.