Once upon a time, there was a large homebuilder growing faster than anyone thought possible. New communities rose quickly, trades multiplied, and schedules stayed full. From the outside, everything looked strong. But inside the kingdom, a dragon was forming. The dragon fed on small mistakes. A missed flashing detail here, a rushed insulation install there, inconsistent framing practices across distant markets. At first, the damage seemed manageable. A few callbacks. Some unha

With Valentine’s Day right around the corner, I thought I’d share some advice based on my experience of nearly 30 years of marriage: Asking the right questions of the right individuals helps alleviate disappointment, distress and even financial loss. This lesson rings true in a relationship… and in homebuilding. Let me explain. My wife and I will celebrate 29 years of marriage this year and when we were dating, it seemed very important that I chose wisely on how to celebrate

Buying a home is often one of the biggest financial decisions you'll ever make. The preparation and research that goes into the purchase of a new or existing home can take months, if not years. Ultimately, the long-term impact of owning a home is substantial when you consider the full cost of ownership.   So, how much does it really cost to own a home? And what influence does a builder or designer have on the full cost of ownership?   We often view the builder or designer's r

Capital drives every industry, but in homebuilding, the kind that matters most isn’t financial. It’s innovation capital: the trust, knowledge, and courage to invest in progress before it’s safe.  True innovation capital grows when a builder risks trying something better; when a supplier shares data instead of guarding it; and when a trade invests in learning a new method. These are the transactions that redefine what’s possible.  We’re passionate about growing this capital..