

What Happens When Good Products Are Installed Poorly?
When people talk about quality issues in American housing, the focus is usually on builders or homeowners. But there’s another group that feels the impact just as directly: manufacturers. When quality slips, the ripple effects travel quickly across the homebuilding supply chain. For manufacturers of building products, poor construction practices can create a misleading picture of product performance. If an installation is done incorrectly or a system is used outside of its in
1 hour ago2 min read


Why Do the Little Things Matter?
Individually, the small things in life, or the finer details, often seem insignificant. This is a natural human assumption. But what happens when you take all the little things and put them together? If each detail is treated as an afterthought or given little value, the end result is inevitably diminished. This premise is especially true in the construction quality and durability of the average newly built home. So why do we take these things for granted? A minor oversight
Apr 281 min read


How Do I Become Your Favorite?
I recently met with a group of Trade Contractors who are primarily focused on new, residential construction. I was asked, “what is it that builders are looking for, beyond price, in their selection of who to award their business?” I’ve been in this industry for more than 30 years, and this was the first time that I have been asked this specific question from a Trade's point-of-view. We engaged in conversation and in the end, I was surprised to discover that what each side is
Apr 272 min read


Is AI a Tool or a Potential Vulnerability?
Has your team adopted the use of AI as a part of its business development efforts? Many have. While it may offer some benefits, giving AI tools access to your valuable business data can pose real risks. We recommended treating AI as a system whose risks are managed, just like any other enterprise risk. So how can we be safe while using these tools? NIST and OWASP recommend the following to protect your valuable data while using AI tools. Classify your data.Users are the first
Apr 232 min read
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