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Why Do You Ask?
Asking questions is the lifeblood of innovation.
We don’t crave the answers, we crave the questions. Eventually, the questions and
resulting intelligence leads to new ideas, new products, and new technologies.
We must be willing to ask questions that we may never uncover the answers to.
We must be inquisitive enough to uncover the questions, and brave enough to seek the answers.
Can Wood Foundations Check All the Boxes?
Residential wood foundations are a game-changer compared to typical concrete ones, especially when it comes to being eco-friendly,...
Anthony Grisolia
Jul 31, 20241 min read
How Much Money Does 'Quality' Earn?
Quality can be hard to define. Yet, you don’t have to be Sherlock Holmes to find examples of how a commitment to delivering quality homes pa
Glenn Cottrell
Jul 11, 20242 min read
Death of the Craftsman?
7 years ago, the McKinsey Global Institute published “Reinventing construction through a productivity revolution.” In it, they famously...
Glenn Cottrell
Jun 19, 20241 min read
How Does Code Compliance Affect Innovation?
The development and commercialization of new products and systems in homebuilding is critical to the advancement of the industry....
Brian Wolfgang
May 31, 20242 min read
Carbon-Free Homes?
Carbon, carbon, carbon. Carbon is in the physical structure of every living (or formerly living) thing in this world, including our...
Ari Rapport
May 31, 20242 min read
Is It Too Good To Be True?
High performance adhesive! Resistant to air and water! Long lasting performance! Highly durable finish! Low maintenance! Easy...
Rich Baker
Apr 26, 20242 min read
Are You Brave Enough?
In the world of homebuilding, innovation is like a light showing the way forward, but it's also a rough sea full of challenges. To make...
Anthony Grisolia
Apr 26, 20241 min read
Can Anyone Even Afford a House?
For most people in the U.S., buying a home is the single largest investment that they will make. Not only that, but it is viewed as a...
Clem Newcamp
Apr 15, 20242 min read
How Important Are Our Trade Partners?
Homebuilders build homes, right? Nope, trades do. Typically, builders’ jobsite superintendents or project managers manage the building...
Clem Newcamp
Apr 15, 20241 min read
Does ESG Really Matter to Homebuilding?
The answer to this question begins with the ‘E’ in ESG. The simple truth is that decarbonization and the measured environmental impact of...
Mark Tilley
Apr 5, 20242 min read
Is Anyone Watching? Does it Matter?
It has been said by many who knew him that Coach John Wooden was not only a great coach; he was an amazing person of true character. One...
Glenn Cottrell
Apr 5, 20242 min read
Can You Hang My Good Work on the Fridge?
We all do good work, and let’s face it, we all want to be praised for it. So let’s do it. Consider this the proverbial ‘family fridge!’...
Graham Davis
Apr 4, 20242 min read
Do We Understand Each Other?
The construction of the American home has gone through a significant evolution in the last 50 or so years. From architectural design to...
Graham Davis
Apr 4, 20242 min read
Playing the Long Game or the Short Game?
Unless you’re playing mini golf with your kids, successful golfers need to be good at both driving the ball off the tee and putting the...
Glenn Cottrell
Apr 4, 20242 min read
Hey Mr. Building Inspector, Why Won’t You Wear a Hard Hat on My Jobsite?
As a Building Performance Specialist, my fundamental duty is to walk active residential construction sites with builders while evaluating...
John Koenig
Apr 4, 20242 min read
Is Rework the Only Option?
“My trades just aren’t building homes the way that I want them to. Help!” A process that results in consistent, well-built homes...
Jenny Simon
Mar 15, 20242 min read
Fast, Good, or Both?
Supply chain issues, compounded by labor shortages, have forced builders to “improvise, adapt, overcome.” All good, and in recent times,...
Jenny Simon
Feb 27, 20241 min read
Should We Cut Corners?
Let’s be honest: It is more than tempting to cut corners in today’s unbelievably hectic environment. In fact, it almost feels like a...
Jenny Simon
Feb 22, 20242 min read
Dear Innovation, Where Are You?
It is undeniable that innovation in other industries is rampant. WHERE is “better, faster and more efficient” in the homebuilding...
Jenny Simon
Feb 22, 20241 min read
Is Innovation Impossible?
Builders are understandably cautious when it comes to anything that alters the spec list, requires a new supplier or installer, or might...
Jenny Simon
Feb 22, 20242 min read
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