but difficult to achieve.

It requires fundamental understanding of trends, technologies, materials, codes, industry culture, distribution channels and regional differences. It demands a real commitment to thinking deeply and expansively, both inside and outside the box, to foresee new connections and gain true insight into the challenges and opportunities. 

None of it is done alone. Game-changing innovation cannot be achieved without collaboration among the right people and partners. Our extensive industry experience—combined with a distinct network of leading builders and value chain stakeholders—provides the awareness, relationships and tools needed to develop meaningful new products and processes... innovations that will add sustainable value for generations to come.